So Let's Tell Everyone Who You Are
When was the last time you updated your Bio?
Your bio is your potential followers first impression of you and your brand. It attracts people who are in your niche who will be more likely to like, comment and follow. Ask yourself: if I were looking for a biz like mine, what would I want and need to know?
To attract your ideal audience or your people, you need to actively and effectively put out there who you are and what you do. People will judge your instagram Account in the 5 seconds it takes to scan your profile.
A good bio contains everything you need to know about an account in 150 characters. So what are the elements of a perfect bio?
1. Your Profile Photo: If you were a large worldwide company, like Nike, then using your logo is ideal BUT if you are a solopreneur, a blogger, a small business owner, you need a face.
- Make sure it's the same style of photo that will be seen in your feed.
- If you use a photo from your feed, choose a popular one or one that went viral.
- If you are a business, show a photo of you working, your product in action. A behind the scenes type photo.
2. Your Username or name: please, keep it simple.
- Is your name shall we say, evergreen? Will it make sense if you decide to change your theme or what you sell or what you post about?
- Does it match your names on other social media sites like twitter? Facebook?
- If you want people to be able to find you in searches, add on your profession or product in your user name. Like @lashawnwiltzblogger or LaShawn Wiltz|Everyday Eyecandy
3. Your Bio Description: Your bio is your elevator pitch. An elevator pitch is a concise, compelling intro that can be communicated in the amount of time it takes someone to ride to the elevator to their floor. Short, to the point.
- Make sure who you are and what you do is clear. Show some personality too. Make it fun.
- Add keywords : mom, blogger, artist, photographer
- Add a clickable link: hashtags are now clickable in your bio. These are most effective when it's your OWN branded hashtags. Or, @ another account that you are associated with.
4. Add a call to action.
- Add a good call to action to get them OFF of the app. Remember, we don't own instagram. Mark Zuckerberg does.
- Simply say: Learn more here, get your freebie here, join the team here etc.
- Link to a freebie, a blog post, a sale, your email sign up or a landing page with all of these.
5. Don't forget your location
- If you don't have a business account, put it in your bio
- If you do have a business account, it's easier to add it in your profile so it doesn't take up any of your 150 characters.
- You don't have to give your exact location. The closest metropolitan area will work.
So spend the week looking at and revamping your Instagram Bio! You don't have to throw the who Insta away, but you can make a few tweaks that make a difference. Don't get frustrated if you don't get it just right at first. Just keep tweaking and thinking about WHO you want to attract and you will get it just right.