Intro: So Why Hashtags?
So Why Hashtags?
Hashtags are used by Instagram to categorize your posts for searches, to help you find like minded people and for the algorithm. Many people have said that hashtags don’t really matter or work anymore.
So why should you even worry about hashtags?
Because even though it is not as easy as before, hashtags are still one of the best ways to find new and potential followers.
Did you know that Instagram posts with at least one hashtag have 12.6 more engagement than those without? It’s no secret that Instagram’s algorithm favors posts with high engagement. The more likes and comments your posts receive, the more folks will see your posts.
Instagram has also rolled out the ability to follow hashtags. Which means that instead of a user having to search for a hashtag and scroll through that feed endlessly and then to HOPEFULLY land on your post, now, when a user follows a hashtag that you are using, your posts could now show up automatically in the feeds of potential new followers.
All of this to say that hashtags should still be an important part of your instagram strategy. Now, more than ever, hashtags are a great way for you to increase your posts visibility and engagement. So it’s more important than ever to spend time finding the right hashtags for your brand and finding a strategy JUST FOR YOU.
The Goal of this lesson is simple: to help you make an effective strategy for using hashtags for your brand. To help you grow your audience and boost your reach with the effective use of hashtags.