Instagram Better

A Plan for Building An Authentic Instagram Community

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Instagram has over 700 million active monthly users. What makes you different?

Did you know that you have less than 10 seconds to make an impression with your feed?

So what do you do?

You need a strategy because contrary to popular opinion, if you build it, they will not come!

Numbers are a tricky beast in the world of social media. Everyone wants more because if you have larger numbers, more brands will want to work with you right? I know you’ve seen courses that promise to help you double even triple your Instagram following in something crazy like 2 weeks.

This is not that course.

This course isn’t about numbers. Oh, if you follow through on what I will teach you in this course you WILL gain new followers and keep the ones you have.

But while growing your numbers is a good thing and the things I teach you in this course will certainly help with that, ENGAGEMENT is KING when it comes to Instagram. It’s the difference between those who have numbers and those who have a community.

Engagement leads to influence and having influence puts you in a position of authority.

And THAT my friends is what leads brands and Instagram users to seek you out.

Engagement is what has helped ME to get opportunities with my own Instagram account. Brands and other instagram users are not just looking for numbers anymore!

Sign up today we will get you on the way to building a beautiful authentically engaged community on Instagram.

I can’t wait to share all this info with you!

Module 1: Step 1: Understand the Ever Changing Instagram Algorithm

  • How the Instagram Algorithm REALLY works
  • Learn how YOUR behaviour is killing your reach
  • Break down the Do’s and Don'ts of working with the Algorithm

Module 2: Define Your Account: AKA Lifestyle is not a Niche

  • Define what you want out of Instagram?
  • FINALLY define your voice and learn to STAY IN YOUR LANE
  • How to develop a content plan and stick to it.
  • Worksheet to help you understand your niche,who your target audience is, and what to post.

Module 3: Develop a Plan: Your Content Matters

  • Why posting on the fly doesn’t work anymore
  • Which content type is guaranteed to bring you more engagement
  • Develop a plan for a Cohesive Feed.

Module 4: Why Engagement is KING and how to increase Yours

  • How to get your current followers to see and engage with your content
  • The ONE thing that Always increases your engagement
  • How to use the Golden Hour to increase your engagement
  • Use Hashtags the RIGHT way ( with a hashtag cheat sheet)
  • Checklist to of things to do EVERY TIME YOU POST.

Module 5: Instagram Stories

  • Why you should be using Instagram Stories
  • Figure out an Instagram Strategy that works for YOUR audience
  • Ideas for What to Post
  • How to use your Analytics to Plan Your Stories

Module 6: Bonus

  • Instagram Live
  • Instagram Highlights
  • A word about bots, follow/unfollow and comment pods

Class Curriculum

  Module 1: Understanding the How Instagram Works: The Algorithm
Available in days
days after you enroll

Your Instructor


I'm LaShawn Wiltz, owner of Everyday Eyecandy and @lashawnwiltz on Instagram.

I love photography and I love storytelling. Instagram allows me to combine to two. Based in Atlanta, GA, you can find me on Instagram, documenting my days as a wife and mom – coffee in one hand and my camera in the other.I am a 2015 BlogHer Voices of the Year Recipient, Mom 2.0 Summit IRIS Award winner for Instagram of the year 2017, and Technology Editor for Mom2.com.

After lots of questions of when I was going to host a class, here it is...Instagram Better. Welcome, I hope you enjoy!

Head here to learn a little more about me.


Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own. You will also get any updates I make to the course for FREE.

Get started now!